Our story
appreciative and real
We are a German family business with a clear idea: to create products that express real appreciation - with importance and clear words. Each of our jewelry is lovingly thought through to the smallest detail. Because if you give something that stays, it should fit perfectly.
Anoa is managed by two women who know how meaningful real gestures are. Steffi and Doreen have been leading the company with dedication and enthusiasm since 2011. What once started as an exciting thought is her heart project today.
Our advent calendar has been part of our fixed range for 15 years now - and it is becoming more popular every year. Many of our customers: Inside come back again and again and order it again because he has become a very special tradition for them.
Brand vision
We create a connection
Our vision is to accompany people with jewelry and special moments who come from the heart and have it. We don't just want to offer products, we would like to create traditions that give joy and keep memories alive every year.
With every piece of jewelry we would like to express real appreciation and close closeness - small gestures that are very important and remain for a lifetime.
We believe that exclusivity is not only in the material, but in the attention to detail and the responsibility with which we develop our products. That's why there is in everyone Advent calendar and in everyone Piece of jewelry From Anoa Passion, Devotion and the promise to have found something really special.
Anoa advent calendar
"If you are looking for something that says more than words"
Trust is the most important basis for us - and arises from reliability, quality and honest design. Our customers have shown us for over 15 years: inside that they appreciate these values: they come back, order again and make ours Advent calendar for a fixed ritual in your Christmas season.
From this long-term tradition we have again designed exclusive advent calendars for the 2025 season-as diverse as the people they give away: refined with jewelry from Zirconia, Swarovski crystals and fine brilliant.
With our advent calendar we want to create a gift that says more than words: "I see you. I know what you like. You are important to me." Every small piece of jewelry in it is an expression of love, appreciation and attention - a daily sign that remains beyond the Advent season.
Because our jewelry and advent calendar are more than just products: they are gestures that give closeness, arouse emotions and show how significant real appreciation is. In every detail, our passion, dedication and promise to pass on something really special.
Our team
Find out more about the owners
