Behind the scenes of Anoa: The story of Doreen, which inspired

When the sun opens behind the mountains, her little son whizzes through the house with the dachshund and sips her on her lemon water - that's exactly the morning for her. As soon as her son is at school, she makes a coffee, sits down at the desk and starts at Anoa. "I love my work and this flexibility so much - it is simply not a matter of course to love your job and to be able to divide your time freely," she says with a smile.
A bit like an advent calendar: you may not get it free every year, but if it does, you appreciate it all the more.

Courage that inspires

"My brave step?" She thinks. "At the end of 20 I took all my courage together and started my own business. As I continued to work for Anoa online, I traveled around the world for a while, followed my heart to England - and finally found my home in the northwest of Mallorca."
This courage was rewarded - with a life with the family between mountains and the sea and a work that fulfills them and makes women happy with their jewelry every day.

Teamwork with heart

What does she contribute to the success of Anoa? Above all, your perseverance, your determination, your economic look and a healthy reference to reality. All of this helps her to make the right decisions and to keep an eye on the essentials.

And what she particularly appreciates about Steffi: "I love her that she never stops dreaming, is always full of ideas and implements them with so much passion and pace."
This combination of down -to -earthness and creativity is reflected in every single piece of jewelry - especially in our advent calendars for women, which we have put together with a lot of love and care. "We thought about each detail together with the thought of the women who open a door every day and treat themselves to a little bit of joy."

Big dreams

"In ten years I wish that Anoa has still grown, but the jewelry remains timeless and minimalistic - and that the cohesion between Steffi and me remains so strong," she says. "Because what drives us are not quick trends, but real enthusiasm."
And another dream is waiting to come true: "Once with my family to travel to Australia and show them the places that I discovered many years ago," she reveals with shining eyes.

Small moments, great joy

She has recently touched her almost four -year -old son, who has already spoken three languages. "I am so happy for him and I am grateful that we dared to take this step to Spain - so that he can grow up directly by the sea, as my husband and I always wanted."

After stressful days, she enjoys coming to rest with a good podcast or a book. And she feels the most alive with her family when they travel together and explore new countries and cities.

Christmas between the countries

Christmas is a balancing act for you every year - but also a very special time that shows how important your family is. "We change every year," she says. "For a year we traditionally celebrate with my family in Germany on the 24th evening - with a candlelight, festively covered table and this typical feeling of home. And next year we will spend Christmas with my husband's family and then celebrate on December 25th in the morning."

This traveling back and forth between the countries can sometimes be exhausting, but also gives her the nice feeling To have three at home - in Germany, England and Spain - and to be welcome everywhere.
And no matter where it is - a little bit of shine is just part of Christmas for her. She prefers to wear her golden chain with a green trailer from the Anoa collection on these days, which she always reminds her about how far she has already come and how valuable the people around her are.

Why our advent calendar for women is something special

"This year we really made a lot of effort and wanted to shape an advent calendar for women who not only proudly makes us proud, but also every recipient," she says.
The Anoa jewelry advent calendar for women Sticks with lovingly selected jewelry, paired with heart, personality and style - a gift that expresses appreciation.

If you are looking for a special one Advent calendar Are you who makes you or the recipient shines every day, you are exactly right here.