With heart and courage: founder Steffi about her dreams, family and the jewelry Advent calendar for women

There is no anonymous label behind Anoa, but a woman with a lot of heart, dreams and courage: Steffi. She stands up for her family in the morning, for the sun and the fresh air in the morning - it is precisely this liveliness that can also be felt when you hold one of your lovingly packed advent calendars in your hands.

Courage pays off

Already at 22, she decided in the middle of his studies in Münster for independence. "Over the years I have learned that it is particularly important to trust yourself and trust yourself - even if everything does not always work as you want it." It is precisely this attitude that also shapes its work today: every piece of jewelry, every detail in the advent calendar tells how nice it is to go your own way.

What makes anoa special

What distinguishes Steffi? Your perseverance, your empathy and generosity - and that is exactly what you can see when you see your collections. Especially with the advent calendars for women you can feel their attention to detail, their joy in making others a small but special pleasure.

A team with heart

Steffi particularly appreciates her colleague Doreen: "She is incredibly open, focused when it comes to economic issues and warmly."
Together they manage to create collections and gift ideas that not only look beautiful, but also come from the heart.

Values ​​that connect

Your most important guiding principle: "Act and react, but don't stick to it." And so she always surprises herself - finally with the realization that she is the one who can afford to start for her longing dreams.

Steffi loves honest, sincere, compassionate people and prefers to spend their free time at the choir, on the racing bike, by the sea or playing football with their boys in the garden. One day she dreams of living directly by the sea with her family and animals and enabling her children homeshool - dreams that show how important their love and family are.

After stressful days, a warm shower helps her to get back to her. And even small tests of courage are part of them: "I finally flew alone for the first time - I had to raise a lot of courage for that."

Christmas at Steffi: warm, contemplative, family

And how does a woman like Steffi actually celebrate Christmas Eve? "Very relaxed with my husband and our two children," she says with a smile. In the morning they decorate the Christmas tree together, in the afternoon we go to the church in the small village - of course with the traditional nativity play for children. After the presents, the evening ends comfortably and relaxed with the family. It is precisely this mixture of love, calm and appreciation that also shapes your work - and maybe you can feel it even when opening one of your advent calendars.

Why Steffi's advent calendar?

Because it doesn't just sell products, but gives small moments full of warmth and appreciation. Her advent calendar for women are filled with carefully selected jewelry that not only shine, but also give a feeling of "seen".

"Our Golden Creolen I almost always wear. They are timeless and simple. If I want to combine a chain for my outfit, I often use our Chain with colorful zirconia stones“, She says with a smile.

Conclusion: Give something that comes from the heart

So if you are looking for an advent calendar for women who not only looks pretty, but was created by someone with heart and passion - then you are the right place at Steffi and Anoa.