With heart and courage: founder Steffi about her dreams, family and the jewelry Advent calendar for women

There is no anonymous label behind Anoa, but a woman with a lot of heart, dreams and courage: Steffi. She gets up in the morning for her family, for the sun and the fresh air in the morning - you can feel exactly this liveliness when you hold one of her lovingly packed Advent calendars for women in your hands.

Courage pays off

At the age of 22, in the middle of her studies in Münster, she decided to become self-employed. “Over the years I have learned that the most important thing is to trust yourself and trust in life – even if everything doesn’t always go the way you want.” It is precisely this attitude that characterizes her work today: every piece of jewelry, every detail in the Advent calendar tells us how beautiful it is to go your own way.

What makes Anoa special

What sets Steffi apart? Their perseverance, their empathy and their generosity - and that's exactly what you notice when you see their collections. Especially with the Advent calendars for women you can feel their love for detail and their joy in giving others a small but special joy.

A team with heart

Steffi particularly appreciates her colleague Doreen: “She is incredibly open, focused when it comes to economic matters and warm.”
Together they manage to create collections and gift ideas that not only look beautiful, but also come from the heart.

Values that connect

Your most important guiding principle: “Act and react, but don’t hold on to it.” And so she surprises herself again and again - most recently with the realization that she is the one who can allow herself to go after her most cherished dreams.

Steffi loves honest, sincere, compassionate people and likes to spend her free time with the choir, on her racing bike, by the sea or playing football with her boys in the garden. She dreams of one day living by the sea with her family and animals and being able to homeschool her children - dreams that show how important love and family are to her.

After stressful days, a warm shower helps her to come back to herself. And for her, small tests of courage are also part of it: “I recently flew alone for the first time – I had to muster a lot of courage for that.”

Christmas at Steffi’s: Warm, contemplative, familiar

And how does a woman like Steffi actually celebrate Christmas Eve? “Very relaxed with my husband and our two children,” she says with a smile. In the morning they decorate the Christmas tree together, in the afternoon they go to church in the small village - of course with the traditional nativity play for children. After the presents have been handed out, the evening ends comfortably and relaxed with the family. It is precisely this mixture of love, calm and appreciation that characterizes her work - and you may even feel it when you open one of hers Advent calendar.

Why Steffi’s Advent calendar?

Because she doesn't just sell products, she gives small moments full of warmth and appreciation. Their Advent calendars for women are filled with carefully selected pieces of jewelry that not only shine, but also give a feeling of being seen.

“Ours golden hoop earrings I almost always wear it. They are timeless and simple. If I want to combine a necklace with my outfit, I often choose ours Necklace with colorful zirconia stones“, she says with a smile.

Conclusion: Give something that comes from the heart

So if you are looking for one Advent calendar for women that not only looks pretty, but was created by someone with heart and passion - then you've come to the right place with Steffi and Anoa.